[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Hero Section” _builder_version=”4.7.7″ background_color=”#3644af” background_enable_image=”off” custom_padding=”13px|0px|13px|0px||” custom_padding_tablet=”200px||200px|” custom_padding_phone=”140px||140px|”][et_pb_row _builder_version=”4.7.7″ width=”100%” max_width=”1084px” custom_padding=”|||0px||” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”10%”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.7.7″ text_font=”Ubuntu||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Montserrat|700|||||||” header_2_font_size=”40px” header_2_line_height=”1.4em” text_orientation=”center” max_width=”601px” module_alignment=”center” custom_margin=”||-7px|||” hover_enabled=”0″ sticky_enabled=”0″]
Your Guide To A Properly Optimized Landing Page.
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Our Services” _builder_version=”3.22″ custom_padding=”10px|0px|12px|0px||” saved_tabs=”all”][et_pb_row column_structure=”1_4,3_4″ admin_label=”Title Row” _builder_version=”4.7.7″][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.7.7″ text_font=”Ubuntu||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Montserrat|700|||||||” header_2_font_size=”40px” header_2_line_height=”1.4em” text_orientation=”center” max_width=”601px” module_alignment=”center” hover_enabled=”0″ sticky_enabled=”0″]
Download Your Guide
[/et_pb_text][et_pb_contact_form captcha=”off” _builder_version=”4.7.7″ _module_preset=”default”][et_pb_contact_field field_id=”Name” field_title=”Name” _builder_version=”3.16″ button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][/et_pb_contact_field][et_pb_contact_field field_id=”Email” field_title=”Email Address” field_type=”email” _builder_version=”3.16″ button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][/et_pb_contact_field][/et_pb_contact_form][/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.7.7″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_blurb title=”Page Load Speed” use_icon=”on” font_icon=”%%45%%” icon_color=”#ffffff” use_circle=”on” circle_color=”#0c71c3″ icon_placement=”left” _builder_version=”4.7.7″ _module_preset=”default” header_level=”h2″ header_text_align=”left” body_font_size=”18px”]
Does your page load in 0:03 or less?
[/et_pb_blurb][et_pb_blurb title=”Thank You Page” use_icon=”on” font_icon=”%%45%%” icon_color=”#ffffff” use_circle=”on” circle_color=”#0c71c3″ icon_placement=”left” _builder_version=”4.7.7″ _module_preset=”default” header_level=”h2″ header_text_align=”left” body_font_size=”18px”]
Does it sell the prospect on the next step in your sales process?
[/et_pb_blurb][et_pb_blurb title=”Does It Look Professional?” use_icon=”on” font_icon=”%%45%%” icon_color=”#ffffff” use_circle=”on” circle_color=”#0c71c3″ icon_placement=”left” _builder_version=”4.7.7″ _module_preset=”default” header_level=”h2″ header_text_align=”left” body_font_size=”18px”]
A professional looking, well designed page increases conversions.
[/et_pb_blurb][et_pb_blurb title=”Form Placement” use_icon=”on” font_icon=”%%45%%” icon_color=”#ffffff” use_circle=”on” circle_color=”#0c71c3″ icon_placement=”left” _builder_version=”4.7.7″ _module_preset=”default” header_level=”h2″ header_text_align=”left” body_font_size=”18px”]
Forms are typically more effective at the top of the page, so visitors don’t need to scroll to find it (link to the form via button if the form is not placed at the top of the page).
[/et_pb_blurb][et_pb_blurb title=”A Clear Call To Action” use_icon=”on” font_icon=”%%45%%” icon_color=”#ffffff” use_circle=”on” circle_color=”#0c71c3″ icon_placement=”left” _builder_version=”4.7.7″ _module_preset=”default” header_level=”h2″ header_text_align=”left” body_font_size=”18px”]
Make sure your page clearly tells the visitor what to do (your Call To Action (CTA))
[/et_pb_blurb][et_pb_blurb title=”Easy To Read Text” use_icon=”on” font_icon=”%%45%%” icon_color=”#ffffff” use_circle=”on” circle_color=”#0c71c3″ icon_placement=”left” _builder_version=”4.7.7″ _module_preset=”default” header_level=”h2″ header_text_align=”left” body_font_size=”18px”]
You should use a font and font size that is clear to read
[/et_pb_blurb][et_pb_blurb title=”Use Contrasting Colors” use_icon=”on” font_icon=”%%45%%” icon_color=”#ffffff” use_circle=”on” circle_color=”#0c71c3″ icon_placement=”left” _builder_version=”4.7.7″ _module_preset=”default” header_level=”h2″ header_text_align=”left” body_font_size=”18px”]
Your text should clearly contrast with the background color to make it easier to read.
[/et_pb_blurb][et_pb_blurb title=”Images” use_icon=”on” font_icon=”%%45%%” icon_color=”#ffffff” use_circle=”on” circle_color=”#0c71c3″ icon_placement=”left” _builder_version=”4.7.7″ _module_preset=”default” header_level=”h2″ header_text_align=”left” body_font_size=”18px”]
Select images that help the visitor to visualize themselves with your product or service and not images that detract from it.
[/et_pb_blurb][et_pb_blurb title=”Business Name” use_icon=”on” font_icon=”%%45%%” icon_color=”#ffffff” use_circle=”on” circle_color=”#0c71c3″ icon_placement=”left” _builder_version=”4.7.7″ _module_preset=”default” header_level=”h2″ header_text_align=”left” body_font_size=”18px”]
Is your business name clearly identified on the page?
[/et_pb_blurb][et_pb_blurb title=”Your Logo” use_icon=”on” font_icon=”%%45%%” icon_color=”#ffffff” use_circle=”on” circle_color=”#0c71c3″ icon_placement=”left” _builder_version=”4.7.7″ _module_preset=”default” header_level=”h2″ header_text_align=”left” body_font_size=”18px”]
Does your logo properly represent your branding and does it look professionally designed?
[/et_pb_blurb][et_pb_blurb title=”Phone Number” use_icon=”on” font_icon=”%%45%%” icon_color=”#ffffff” use_circle=”on” circle_color=”#0c71c3″ icon_placement=”left” _builder_version=”4.7.7″ _module_preset=”default” header_level=”h2″ header_text_align=”left” body_font_size=”18px”]
Is your phone number positioned on the top of the page and is it clickable for mobile?
[/et_pb_blurb][et_pb_blurb title=”Does The Page Match Your Website?” use_icon=”on” font_icon=”%%45%%” icon_color=”#ffffff” use_circle=”on” circle_color=”#0c71c3″ icon_placement=”left” _builder_version=”4.7.7″ _module_preset=”default” header_level=”h2″ header_text_align=”left” body_font_size=”18px”]
You want your branding to be consistent between your landing page and main website.
[/et_pb_blurb][et_pb_blurb title=”Is The Page Easy To Navigate?” use_icon=”on” font_icon=”%%45%%” icon_color=”#ffffff” use_circle=”on” circle_color=”#0c71c3″ icon_placement=”left” _builder_version=”4.7.7″ _module_preset=”default” header_level=”h2″ header_text_align=”left” body_font_size=”18px”]
Is it easy for a visitor to move through your page to arrive at your Call To Action?
[/et_pb_blurb][et_pb_blurb title=”Eliminate The Navigation Menu” use_icon=”on” font_icon=”%%45%%” icon_color=”#ffffff” use_circle=”on” circle_color=”#0c71c3″ icon_placement=”left” _builder_version=”4.7.7″ _module_preset=”default” header_level=”h2″ header_text_align=”left” body_font_size=”18px”]
You don’t want the page to have a navigation menu. You want to keep the visitor on the landing page until they take the desired action or leave the page.
[/et_pb_blurb][et_pb_blurb title=”Headline” use_icon=”on” font_icon=”%%45%%” icon_color=”#ffffff” use_circle=”on” circle_color=”#0c71c3″ icon_placement=”left” _builder_version=”4.7.7″ _module_preset=”default” header_level=”h2″ header_text_align=”left” body_font_size=”18px”]
Does the headline “sell” the visitor on consuming the remainder page content?
[/et_pb_blurb][et_pb_blurb title=”Unique Selling Proposition (USP) or Offer” use_icon=”on” font_icon=”%%45%%” icon_color=”#ffffff” use_circle=”on” circle_color=”#0c71c3″ icon_placement=”left” _builder_version=”4.7.7″ _module_preset=”default” header_level=”h2″ header_text_align=”left” body_font_size=”18px”]
Does the page communicate the Unique Selling Proposition or “the offer”
[/et_pb_blurb][et_pb_blurb title=”Relevant Content” use_icon=”on” font_icon=”%%45%%” icon_color=”#ffffff” use_circle=”on” circle_color=”#0c71c3″ icon_placement=”left” _builder_version=”4.7.7″ _module_preset=”default” header_level=”h2″ header_text_align=”left” body_font_size=”18px”]
Does content directly relate to and support the product being offered?
[/et_pb_blurb][et_pb_blurb title=”Keywords” use_icon=”on” font_icon=”%%45%%” icon_color=”#ffffff” use_circle=”on” circle_color=”#0c71c3″ icon_placement=”left” _builder_version=”4.7.7″ _module_preset=”default” header_level=”h2″ header_text_align=”left” body_font_size=”18px”]
Are your keywords contained in the content?
[/et_pb_blurb][et_pb_blurb title=”Grammar and Punctuation” use_icon=”on” font_icon=”%%45%%” icon_color=”#ffffff” use_circle=”on” circle_color=”#0c71c3″ icon_placement=”left” _builder_version=”4.7.7″ _module_preset=”default” header_level=”h2″ header_text_align=”left” body_font_size=”18px”]
Did you check the grammar and punctuation to make sure it’s correct?
[/et_pb_blurb][et_pb_blurb title=”Spelling” use_icon=”on” font_icon=”%%45%%” icon_color=”#ffffff” use_circle=”on” circle_color=”#0c71c3″ icon_placement=”left” _builder_version=”4.7.7″ _module_preset=”default” header_level=”h2″ header_text_align=”left” body_font_size=”18px”]
Did you check the spelling to make sure it’s correct?
[/et_pb_blurb][et_pb_blurb title=”Paragraph and Text Formatting” use_icon=”on” font_icon=”%%45%%” icon_color=”#ffffff” use_circle=”on” circle_color=”#0c71c3″ icon_placement=”left” _builder_version=”4.7.7″ _module_preset=”default” header_level=”h2″ header_text_align=”left” body_font_size=”18px”]
Make your written content easy to read. Keep paragraphs and sentences short, typically 1 or 2 sentences per paragraph.
[/et_pb_blurb][et_pb_blurb title=”Get To The Point” use_icon=”on” font_icon=”%%45%%” icon_color=”#ffffff” use_circle=”on” circle_color=”#0c71c3″ icon_placement=”left” _builder_version=”4.7.7″ _module_preset=”default” header_level=”h2″ header_text_align=”left” body_font_size=”18px”]
Limit your text to the essential points.
[/et_pb_blurb][et_pb_blurb title=”Form Fields” use_icon=”on” font_icon=”%%45%%” icon_color=”#ffffff” use_circle=”on” circle_color=”#0c71c3″ icon_placement=”left” _builder_version=”4.7.7″ _module_preset=”default” header_level=”h2″ header_text_align=”left” body_font_size=”18px”]
The more form fields you ask the visitor to complete, the lower the conversion. Only ask for the minimum information you need.
[/et_pb_blurb][et_pb_blurb title=”The Offer” use_icon=”on” font_icon=”%%45%%” icon_color=”#ffffff” use_circle=”on” circle_color=”#0c71c3″ icon_placement=”left” _builder_version=”4.7.7″ _module_preset=”default” header_level=”h2″ header_text_align=”left” body_font_size=”18px”]
Is your offer compelling?
[/et_pb_blurb][et_pb_blurb title=”Your Offer vs Your Competitors’ Offers” use_icon=”on” font_icon=”%%45%%” icon_color=”#ffffff” use_circle=”on” circle_color=”#0c71c3″ icon_placement=”left” _builder_version=”4.7.7″ _module_preset=”default” header_level=”h2″ header_text_align=”left” body_font_size=”18px”]
How does your offer compare? Why would a visitor choose you over your competitors?
[/et_pb_blurb][et_pb_blurb title=”Urgency or Scarcity” use_icon=”on” font_icon=”%%45%%” icon_color=”#ffffff” use_circle=”on” circle_color=”#0c71c3″ icon_placement=”left” _builder_version=”4.7.7″ _module_preset=”default” header_level=”h2″ header_text_align=”left” body_font_size=”18px”]
Limited time or limited availability offers tend to convert better.
[/et_pb_blurb][et_pb_blurb title=”A Clear Call To Action” use_icon=”on” font_icon=”%%45%%” icon_color=”#ffffff” use_circle=”on” circle_color=”#0c71c3″ icon_placement=”left” _builder_version=”4.7.7″ _module_preset=”default” header_level=”h2″ header_text_align=”left” body_font_size=”18px”]
What do you want the visitor to do? Call. Fill in A Form or Download?
[/et_pb_blurb][et_pb_blurb title=”Guarantee or Risk Free” use_icon=”on” font_icon=”%%45%%” icon_color=”#ffffff” use_circle=”on” circle_color=”#0c71c3″ icon_placement=”left” _builder_version=”4.7.7″ _module_preset=”default” header_level=”h2″ header_text_align=”left” body_font_size=”18px”]
Do you offer a strong guarantee or offer a risk free trial?
[/et_pb_blurb][et_pb_blurb title=”Testimonials” use_icon=”on” font_icon=”%%45%%” icon_color=”#ffffff” use_circle=”on” circle_color=”#0c71c3″ icon_placement=”left” _builder_version=”4.7.7″ _module_preset=”default” header_level=”h2″ header_text_align=”left” body_font_size=”18px”]
Are you including customer testimonials? Are they written or video?
[/et_pb_blurb][et_pb_blurb title=”3rd Party Reviews” use_icon=”on” font_icon=”%%45%%” icon_color=”#ffffff” use_circle=”on” circle_color=”#0c71c3″ icon_placement=”left” _builder_version=”4.7.7″ _module_preset=”default” header_level=”h2″ header_text_align=”left” body_font_size=”18px”]
Google, Yelp, BBB Reviews that display a customer’s review and star rating are highly effective conversion elements.
[/et_pb_blurb][et_pb_blurb title=”Your Contact Details” use_icon=”on” font_icon=”%%45%%” icon_color=”#ffffff” use_circle=”on” circle_color=”#0c71c3″ icon_placement=”left” _builder_version=”4.7.7″ _module_preset=”default” header_level=”h2″ header_text_align=”left” body_font_size=”18px”]
Did you place your contact details at the bottom of the page?
[/et_pb_blurb][et_pb_blurb title=”Privacy Policy” use_icon=”on” font_icon=”%%45%%” icon_color=”#ffffff” use_circle=”on” circle_color=”#0c71c3″ icon_placement=”left” _builder_version=”4.7.7″ _module_preset=”default” header_level=”h2″ header_text_align=”left” body_font_size=”18px”]
Did you include a link to your Privacy Policy page?
[/et_pb_blurb][et_pb_blurb title=”ADA Website Accessibility Compliance” use_icon=”on” font_icon=”%%45%%” icon_color=”#ffffff” use_circle=”on” circle_color=”#0c71c3″ icon_placement=”left” _builder_version=”4.7.7″ _module_preset=”default” header_level=”h2″ header_text_align=”left” body_font_size=”18px”]
Is your page Accessibility Compliant?
[/et_pb_blurb][et_pb_blurb title=”Trusted Partner, Affiliation & Customer Logos” use_icon=”on” font_icon=”%%45%%” icon_color=”#ffffff” use_circle=”on” circle_color=”#0c71c3″ icon_placement=”left” _builder_version=”4.7.7″ _module_preset=”default” header_level=”h2″ header_text_align=”left” body_font_size=”18px”]
Are you displaying the logos of your trusted partners, industry affiliations and customer logos (with proper consent)?
[/et_pb_blurb][et_pb_blurb title=”Featured In Media Logos” use_icon=”on” font_icon=”%%45%%” icon_color=”#ffffff” use_circle=”on” circle_color=”#0c71c3″ icon_placement=”left” _builder_version=”4.7.7″ _module_preset=”default” header_level=”h2″ header_text_align=”left” body_font_size=”18px”]
Were you featured in the news? Did you include the media logos from the news sites?
[/et_pb_blurb][et_pb_blurb title=”Verified Claims” use_icon=”on” font_icon=”%%45%%” icon_color=”#ffffff” use_circle=”on” circle_color=”#0c71c3″ icon_placement=”left” _builder_version=”4.7.7″ _module_preset=”default” header_level=”h2″ header_text_align=”left” body_font_size=”18px”]
Can you verify claims you’ve made on your page, such as 100% guaranteed?
[/et_pb_blurb][et_pb_blurb title=”Page Links” use_icon=”on” font_icon=”%%45%%” icon_color=”#ffffff” use_circle=”on” circle_color=”#0c71c3″ icon_placement=”left” _builder_version=”4.7.7″ _module_preset=”default” header_level=”h2″ header_text_align=”left” body_font_size=”18px”]
Do all the links on your page work properly?
[/et_pb_blurb][et_pb_blurb title=”Landing Page Domain Match” use_icon=”on” font_icon=”%%45%%” icon_color=”#ffffff” use_circle=”on” circle_color=”#0c71c3″ icon_placement=”left” _builder_version=”4.7.7″ _module_preset=”default” header_level=”h2″ header_text_align=”left” body_font_size=”18px”]
Your landing page domain must match the root domain of your site in order to comply with Google Adwords policy
[/et_pb_blurb][et_pb_blurb title=”Did You Test The Form?” use_icon=”on” font_icon=”%%45%%” icon_color=”#ffffff” use_circle=”on” circle_color=”#0c71c3″ icon_placement=”left” _builder_version=”4.7.7″ _module_preset=”default” header_level=”h2″ header_text_align=”left” body_font_size=”18px”]
Did you test the submission form on the page to make sure it works properly, redirect the visitor to the thank you page and you receive the proper notification. If the form connects to an email autoresponder, make sure the emails send properly and the email message matches the landing page message.
[/et_pb_blurb][et_pb_blurb title=”Did You Test The Phone Number?” use_icon=”on” font_icon=”%%45%%” icon_color=”#ffffff” use_circle=”on” circle_color=”#0c71c3″ icon_placement=”left” _builder_version=”4.7.7″ _module_preset=”default” header_level=”h2″ header_text_align=”left” body_font_size=”18px”]
Did you test the phone number and call tracking to make sure the number is functioning properly?
[/et_pb_blurb][et_pb_blurb title=”Is Your Staff Prepared?” use_icon=”on” font_icon=”%%45%%” icon_color=”#ffffff” use_circle=”on” circle_color=”#0c71c3″ icon_placement=”left” _builder_version=”4.7.7″ _module_preset=”default” header_level=”h2″ header_text_align=”left” body_font_size=”18px”]
Your staff needs to know what to say and what to do when prospects call or complete a form on your landing page.
[/et_pb_blurb][et_pb_blurb title=”Did You Test The Page On Mobile?” use_icon=”on” font_icon=”%%45%%” icon_color=”#ffffff” use_circle=”on” circle_color=”#0c71c3″ icon_placement=”left” _builder_version=”4.7.7″ _module_preset=”default” header_level=”h2″ header_text_align=”left” body_font_size=”18px”]
Make sure your page looks great and functions properly on a mobile phone.
[/et_pb_blurb][/et_pb_column][/et_pb_row][/et_pb_section]